CONCEPT DEMONSTRATIONINTENDED FOR ADULT AUDIENCES
MORVEN INFUSED TOBACCOSSCAN PACK

MORVEN INFUSED TOBACCOS SCAN PACK

Scan. Discover.Experience.

A future-ready pack experience that brings approved cigarette product imagery and information together behind one reusable QR code.

Explore the journey
Morven cigarette pack displayed inside the scan pack experience
FEATURED PRODUCTMorven Infused Tobaccos
Mobile firstResponsive on every screen
Product focusedCigarette pack content in one place
Future readyContent can evolve behind the QR

VISUAL STORYTELLING

From pack detail to the bigger brand story.

A focused gallery presents the approved cigarette pack imagery and product details clearly on mobile screens.

Open cigarette pack shown in hand
PRODUCT DETAILA closer look at the pack
Three pack stages illustrating pack structure
PACK STORYDesign and evolution

SIMPLE BY DESIGN

One QR. One seamless journey.

The printed code stays the same while the approved digital experience can be refreshed for future submissions and content releases.

01

Scan the pack

Open the experience instantly with the phone camera—no account or login required.

02

Explore the pack

Move through approved cigarette pack imagery and supporting product information.

03

Review the content

View the complete mobile experience without installing an app or signing in.

BUILT TO EVOLVE

Today's demonstration. Tomorrow's approved journey.

Final imagery, factual information and regulatory copy can be updated without changing the QR printed on pack.